体育营销 业务, Design & Innovation Program Fall 2024 Semester - - - - - -巴塞罗那

This course will provide an overview of several facets of the sports marketing industry including: athlete representation/management, marketing of clients and events, industry structure, 技术, 策略, 和广播. You will analyze different theories and methods sport managers utilize for conducting relationships with consumers in sport environments and you will learn about sport consumer behavior, marketing research in sport industry, marketing plan processes, promotional activities, 广告, and corporate sponsorship. The sports industry is extremely diverse, in that it covers everything from professional to leisure sports, individual and team sports, big events such as the Olympic Games to local events and athlete representation among other topics. You will learn about each of these areas while incorporating field studies in order to gain a deeper understanding of the industry.