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全球营销
概述
CEA CAPA Partner 机构: University of Vic - Central University of Catalonia
地点: 西班牙巴塞罗那
Primary Subject Area: 市场营销
指令: 英语
Transcript Source: Partner 机构
课程详细信息: 300级
Recommended Semester Credits: 3
联系时间: 45
描述
市场营销 is needed to operate nationally, internationally and worldwide. The principles may be the same, but there will be many differences when your company decides to start doing business at a global level.
的人, 的语言, 文化, 生活方式, and various other aspects could become obstacles for company strategy abroad. In order to use your marketing mix effectively in an international context, you need to adapt it completely to each local market.
全球营销 deals with how to work with consumers, 渠道, competitors and markets, bearing in mind the win-win principle. It is not just a matter of prices and products. It is much more than this and a good marketing manager has to know how things work.
总结, 全球营销 is the process of doing business at a global level, promoting greater sales and customer satisfaction by gaining a better understanding of foreign consumers of goods and services produced by your company.
的人, 的语言, 文化, 生活方式, and various other aspects could become obstacles for company strategy abroad. In order to use your marketing mix effectively in an international context, you need to adapt it completely to each local market.
全球营销 deals with how to work with consumers, 渠道, competitors and markets, bearing in mind the win-win principle. It is not just a matter of prices and products. It is much more than this and a good marketing manager has to know how things work.
总结, 全球营销 is the process of doing business at a global level, promoting greater sales and customer satisfaction by gaining a better understanding of foreign consumers of goods and services produced by your company.
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