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汽车3601年 市场营销 Principles 业务, 沟通s & Liberal 艺术 Program Spring 2025 Semester - French Riviera

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汽车3601年 市场营销 Principles

汽车3601年 市场营销 Principles Course Overview

概述

CEA CAPA Partner 机构: SKEMA 业务 School
地点: French Riviera: Antibes, 法国
Primary Subject Area: 市场营销
Other Subject Area: 业务
Instruction in: 英语
课程代码: 汽车3601年
Transcript Source: Partner 机构
Course Details: 400级
Recommended Semester Credits: 3
联系时间: 45

描述

This course is designed as an introduction to the principles of marketing and the marketing function in product and service-oriented organisations. The course will focus on the understanding of key concepts in marketing and their application through case studies. Students will be exposed to marketing analysis, 规划, implementation and control, while learning how to write a marketing plan through the marketing project, which is an important component of this course.

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