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汽车3000年 Brand 管理 业务, 沟通s & Liberal 艺术 Program Spring 2025 Semester - French Riviera

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汽车3000年 Brand 管理

汽车3000年 Brand 管理 Course Overview

概述

CEA CAPA Partner 机构: SKEMA 业务 School
地点: French Riviera: Antibes, 法国
Primary Subject Area: 业务
Other Subject Area: 市场营销
Instruction in: 英语
课程代码: 汽车3000年
Transcript Source: Partner 机构
Course Details: 300级
Recommended Semester Credits: 3
联系 Hours: 45
先决条件: Intro to 业务

描述

This course develops an appreciation amongst students of the importance of strategy in the development of successful brands. It explains how brand strategies and tactics align with the corporate vision and positioning strategy, and discuss strategic issues involved in creating, 振兴, 维持, and extending brand equity. How to assess brand performance using brand audit and brand metrics is also discussed.

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