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汽车2040年 Introduction to Luxury
概述
CEA CAPA Partner 机构: SKEMA 业务 School
地点: French Riviera: Antibes, 法国
Primary Subject Area: 业务
Instruction in: 英语
课程代码: 汽车2040年
Transcript Source: Partner 机构
课程详细信息: 200级
Recommended Semester Credits: 3
联系时间: 45
先决条件: Introduction to 业务
描述
The course is designed to help students develop a deeper and more nuanced understanding of the market for luxury goods and services. It gives students the knowledge and skills to tackle the very specific luxury industry from an holistic viewpoint. Through the lectures the students will also be able to understand the unique consumer behavior at in the luxury market and the influence to the branding strategy. Eventually this set of courses set the settings that are indispensable to understand the domain of Luxury that is undergoing profound changes.
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