国际营销 Business & 营销计划 2024秋季学期 - Florence

本课程向学生介绍国际市场营销的理论和实践. This course will focus on global marketing concepts that are based on two important premises; that cultural differences have a critical impact on marketing; and that each foreign market requires a marketing strategy adapted to its specific cultural character and circumstances.

本课程的目标是发展理论知识, 个案工作的经验, 以及个人文化敏感度，这将增强分析和理解营销经理所面临的各种挑战的能力. 达到这一目标应该赋予学生创造的能力, 实施和评估有效的营销策略，以满足未来全球业务的需求.