时尚营销 & 销售
概述
CEA CAPA Partner 机构: CEA CAPA 弗洛伦斯 Center
地点: 意大利的佛罗伦萨
主要科目范围: 市场营销
指令: 英语
课程代码: MKT380
记录来源: University of New Haven
课程详细信息: 300级
Recommended Semester Credits: 3
联系时间: 45
先决条件: 没有一个. This class is geared towards students majoring in retail buying, 时装设计, 销售, 业务, 市场营销, 广告或公关.
额外的费用: $110.00
Additional Fee Description:This course requires payment of an additional fee to cover active learning components that are above and beyond typical course costs, 比如实地考察, entrance fees and other expenses.
描述
The world of fashion is dynamic and highly competitive. The task of gathering assortments that appeal to consumers is a challenging and rewarding occupation. To meet this challenge knowledge of products availability and incentives that drive consumers to buy is imperative. Fundamental to this knowledge is an understanding of retailer's role in channeling products from producers to customers. Buyers differentiate between stores and other retail formats from competitors by the types of merchandise offered and the pricing strategies they employ. Understanding the dynamics and differences of retail buying concepts is critical to the success of those interested in buying and selling retail consumer fashion merchandise and services.
This course covers the fundamentals of fashion and the basic principles that govern all fashion movement and change: the history and development, organization and operation, 销售 and 市场营销 activities, trends in industries engaged in producing fashion, purchasing of fashion merchandise, foreign and domestic markets, and the distribution and promotion of fashion.
For those majoring in 业务, 市场营销 and Public Relations one of the greatest advantages of this course and of being in 弗洛伦斯 is that you enjoy fantastic opportunities to make contacts with industry professionals. 弗洛伦斯 and nearby Prato house many fashion, textile and buying companies, so frequent field trips to the Gucci prototype handbag factory, the headquarters of Roberto Cavalli, 菲拉格慕博物馆, and Angela Caputi's workshop; Pitti Immagini trade shows; and resident buying offices. Guest speakers at each of these sites will explain their work, give you valuable insights into their careers.
*This course is cross-listed as FAS380
This course covers the fundamentals of fashion and the basic principles that govern all fashion movement and change: the history and development, organization and operation, 销售 and 市场营销 activities, trends in industries engaged in producing fashion, purchasing of fashion merchandise, foreign and domestic markets, and the distribution and promotion of fashion.
For those majoring in 业务, 市场营销 and Public Relations one of the greatest advantages of this course and of being in 弗洛伦斯 is that you enjoy fantastic opportunities to make contacts with industry professionals. 弗洛伦斯 and nearby Prato house many fashion, textile and buying companies, so frequent field trips to the Gucci prototype handbag factory, the headquarters of Roberto Cavalli, 菲拉格慕博物馆, and Angela Caputi's workshop; Pitti Immagini trade shows; and resident buying offices. Guest speakers at each of these sites will explain their work, give you valuable insights into their careers.
*This course is cross-listed as FAS380
